Welcome to the fifth episode of The Future of Beef Show: Succession with Alan Hojer.

In this episode, host Jim Johnson, alongside co-hosts Dr. Jessica Sperber and Ian Wheal, sits down with Alan Hojer—succession expert and advocate for legacy ranching families—to explore one of the most emotional and vital topics in the beef industry: succession planning.

Alan brings over a decade of hands-on experience helping agricultural families navigate the complexities of generational transition. From guiding honest conversations over coffee to building long-term, values-based succession plans, Alan emphasizes that true legacy is not just about assets—but about giving the gift of knowledge, clarity, and time.

As always, you’ll find additional resources and tools at TheFutureofBeef.com, including a 6-month free trial of the award-winning Breedr app.

1️⃣ Why successful succession is more about communication than contracts. 2️⃣ How early planning and transparency preserve both business and family bonds. 3️⃣ Real-world advice on navigating emotions, expectations, and leadership transitions.

🌐 Visit the show page at www.thefutureofbeef.com 🐂 Learn more about Alan’s mission to “Keep Farmers Farming” 📱 Explore the award-winning Breedr App at www.breedr.co