Record-high calf prices, tighter herds, and strong consumer demand—what’s next for U.S. beef? Patrick Linnell, Director of Market Research at CattleFax, breaks it all down. In this episode of The Future of Beef Show, Patrick joins Jim Johnson, Dr. Jessica Sperber, and Ian Wheal to explore the trends shaping the cattle market today and tomorrow. From herd rebuilding and carcass weights to international trade and the role of AI in market research, Patrick gives producers and feeders the insights they need to make informed decisions. What You’ll Learn: • Why beef demand remains strong despite record prices • What’s slowing herd expansion and how it affects the cattle cycle • How carcass weights, feeding strategies, and genetics impact profitability • The influence of packing capacity and Mexican cattle imports on markets • How international trade supports U.S. beef supply • Ways AI is changing—but not replacing—market research Links: Future of Beef Show: www.futureofbeef.com Connect with Patrick Linnell & CattleFax: www.cattlefax.com Read more from Drovers: www.drovers.com Learn more about Breedr: www.breedr.co Learn more about Corteva Agriscience: www.rangeandpasture.com

Managing grass, cattle, and the land drives more of beef production than ever — and few people know it better than Dr. Jeff Goodwin.

In this episode of The Future of Beef Show, Dr. Goodwin breaks down why grazing management sits at the center of modern cattle production. From regenerative grazing and soil carbon to linking cattle genetics with pasture quality, he shows how planning, adaptability, and system-level thinking boost profitability while supporting long-term sustainability.

Whether you manage a small ranch or a large operation, these strategies demonstrate how smart grazing decisions can pay off for both the land and the bottom line.

What You’ll Learn: • Why regenerative grazing isn’t slowing down — and what it means for producers • How ecosystem services like soil carbon, water, and wildlife habitat follow good grazing practices • The importance of system-level thinking: managing grass, cattle, and the environment together • How planning and adaptability drive long-term success on ranches

Links: Future of Beef Show: www.futureofbeef.com Learn more about the Center for Grazinglands and Ranch Management: https://cgrm.tamu.edu/ Read more from Drovers: www.drovers.com Learn more about Breedr: www.breedr.co Learn more about Corteva Agriscience: www.rangeandpasture.com

Breed associations have long played a foundational role in the beef industry—but their purpose, value, and responsibilities are rapidly evolving. Few people understand that transformation better than Brett Spader, President of the American-International Charolais Association. In this episode of The Future of Beef Show, Brett joins hosts Jim Johnson, Dr Jessica Sperber and Ian Wheal to discuss how data, governance, and producer-focused service are reshaping the future of breed organizations. Drawing on a diverse career across the Kansas Livestock Association, DV Auction, Angus Media, and his own digital startup, Brett shares a unique perspective on how technology and transparency can help associations stay relevant and drive real value for cattle producers. From the rise of online bidding to the importance of records, collaboration, and connected data, Brett explains why modern breed associations must be both innovative and accountable—and how they can continue to empower breeders in an increasingly data-driven industry. What You’ll Learn: • Why breed associations still matter—and how their role is changing • How technology, performance data, and governance shape producer trust • The impact of complementary breeds and genetic diversity on the beef supply chain • How online bidding and digital tools transformed seedstock marketing • Why transparency and data connectivity are essential for the industry’s future Links: Future of Beef Show: www.futureofbeef.com Connect with the American-International Charolais Association: www.charolaisusa.com Read more from Drovers: www.drovers.com Learn more about Breedr: www.breedr.co Learn more about Corteva Agriscience: www.rangeandpasture.com