• Creating Certainty in Uncertain Times

  • Apr 29 2025
  • Duración: 14 m
  • Podcast

Creating Certainty in Uncertain Times

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  • I've been having conversations over the past couple of weeks about this very topic of creating certainty in uncertain times. So much of it boils down to the specific steps I can put in place in my business. Reach out to the right people, say the right things, in the right order, consistently. That will not only improve your confidence in yourself. It will improve their confidence in you and their certainty that you can do the job for them. David: Hi, and welcome back. In today's episode, co-host Kevin Rosenquist, and I'll be discussing creating certainty in uncertain times. Welcome back, Kevin. Kevin: Great to see you again, David. Wow, uncertain times. There's an understatement of the year, huh? David: Yeah. There's been so much discussion on the forums and inside the social media groups and everything like that. A lot of people are uncertain about a lot of things, and that does not generally bode well for businesses. Kevin: No, no, it definitely doesn't. So what does it really mean to create certainty? When everything around you feels unstable. David: Yeah. We had talked in a previous podcast about our circles of influence. Like the things we can control and the things we can't. It really does circle back in a lot of ways to this. When we talk about creating certainty, we can only ever do that within the realms that we control. We can create certainty in specific aspects of our business. So when we're talking about things like tariffs, which obviously is a big topic these days, a lot of our clients are in the promotional products industry, and a lot of that product tends to come from overseas. Much of it is coming from China. So in those situations, we're not able to create certainty with that, right? That's not within our sphere of influence. So what we can do and what our clients can do is to look at the specific things we can create certainty around. Can we identify suppliers who are can provide products for us that are not impacted by that? Can we look at more domestic suppliers? What are the specific things we can do to create a level of certainty for our customers? Something our competitors might not be able to provide? Kevin: And I think there's a level of authenticity too that has to go with it, right? Because certainty you can sort of project certainty. but you don't wanna pretend to have all the answers when you don't. So how do you balance that? David: Yeah, you can't really fake certain, well, I guess you can fake certainty. Kevin: You can try. Yeah, David: You can pretend you're certain, but I'm not really talking about that. I think there's certainly an air of confidence that you want to be able to convey to your clients, and sometimes when you're conveying confidence, you may still not be certain about things. But in this conversation, I'd like to look at, okay, what are the things that we can do? What can we be certain of? You know, are we certain that we can help our clients? And if so, how are we certain that we can help our clients? What are the things that we know that we can do that will help them? And if it's about sourcing things that are more in line with exactly what they're looking for, trying to get around the obstacles for our clients. If we're certain we can do those types of things. Just identifying the very specific steps that we can take, what can we be certain about, and then focus on those things. Kevin: You mentioned that, a lot of our listeners are in the promotional product space. There's still a lot of uncertainty that's coming our way. A lot of flipping and flopping going on with tariffs and whatnot. What do you recommend businesses do to sort of like help prep? David: Well, first thing you should do is recognize that your clients are not unaware of this. Like they are aware of the fact that this stuff's going on. Kevin: Right. David: And I've talked to a lot of business owners recently who are just really concerne...
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