What happens when everything you’ve built is reduced to ashes? In this profoundly moving episode of SHIFT, recorded from Blake Mallen’s powerful presentation at the DSU Spring Event, Blake shares his raw, inspiring journey through the devastating Palisades fire that claimed his family home and reshaped his perspective on life, leadership and the American Dream. With unwavering honesty, he recounts the surreal moment of watching his home burn, the emotional weight of losing irreplaceable memories and the unexpected gifts that emerged from the wreckage—fueled by faith, community and a redefined sense of purpose.

In this episode, you will learn:

• How to find resilience and purpose in the face of devastating loss.

• The transformative power of community support during life’s toughest moments.

• Practical strategies for shifting your perspective to turn setbacks into setups for growth.

The SHIFT podcast is presented by Direct Selling News (DSN), the most trusted media source in the direct selling channel for over two decades. From supporting executive communities from more than 1,000 companies, over 200 issues of Direct Selling News magazine and our annual Global 100 list we’ve consistently delivered professional reporting on vital industry news, trends, highlights, and insights. Now, for the first time, we’re extending this level of insight and credibility directly to YOU! The most important and powerful Distributor community across the globe!

BLAKE MALLEN, a billion-dollar brand builder and community marketing expert, is the perfect person to bring this content to life. With 25+ years of field, ownership, and executive experience generating $3B+ in revenue, Blake brings a fresh and unique perspective from across the direct selling industry. He is passionate about the power of potential and works with companies and communities to make the shifts needed to discover and develop theirs.