This episode of The Art of Entrepreneurship is for anyone who’s ever felt overwhelmed by the idea of launching (or re-launching) a brand and doesn’t know where to start.

My guest today is Michael Ray, our Strategic Marketing Director at Accelity. Michael and I discuss how to build buzz before a launch, what makes a campaign theme stick, and why launch day isn’t nearly as important as you think. We also cover how to set meaningful goals, maintain excitement long after the big day, and test your way to better results.

Make sure you tune in for practical advice on how to launch something new in a way that builds real momentum—and keeps it going.

Michael is the Strategic Marketing Director at Accelity, where he's spent almost four years helping companies build interconnected marketing and advertising strategies that build brands and deliver leads. With more than fifteen years of strategy and advertising experience, he works to build innovative and creative, data-driven strategies for clients and also specializes in tracking, reporting, and optimization of their campaigns.

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• Podcast: The step-by-step process of a successful rebrand w/ Abby Bruckner & Michelle Breen, lead creatives at Accelity
• Podcast: The #1 question you must ask yourself: what if I could?
• Podcast: Bold brand, big moves: Why we relaunched our business w/ Jenny Weeden, President of Accelity

💡 Submit your topics for the podcast: https://www.jackiehermes.com/connect

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💛 Production support is provided by Accelity, a full-service marketing agency for bold people growing bold companies.

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