In this episode of the Marketing Quacks podcast, host Ryan Doser speaks with Corey Morris, founder and CEO of Voltage, a digital marketing agency in Kansas City.

They discuss the unique approach of Voltage in the crowded marketing agency landscape, emphasizing the importance of strategy over gimmicks. Corey shares insights from his book, 'Digital Marketing Success Plan,' outlining a five-step framework for effective digital marketing.

The conversation delves into the evolving landscape of SEO, particularly in the context of AI-driven search, and the significance of brand equity. They also explore the practical applications of AI in marketing and the common pitfalls to avoid, particularly the prevalence of marketing quacks. The episode concludes with a call for marketers to have a documented plan that allows for agility and adaptation in a rapidly changing environment.

References:

- Corey Morris Website

- Digital Marketing Success Book

- Voltage Digital

Chapters:

00:00 Introduction to Voltage and Corey Morris

02:59 The Unique Approach of Voltage

05:59 Understanding Digital Marketing Success

08:51 SEO Strategies in an AI-Driven World

11:50 The Evolution of SEO and Brand Equity

14:51 Harnessing AI in Marketing

18:00 Practical Applications of AI in Marketing

20:59 Identifying Marketing Quacks

24:08 Concluding Thoughts and Future Directions