In this episode of the Marketing Quacks podcast, host Ryan Doser speaks with Corey Morris, founder and CEO of Voltage, a digital marketing agency in Kansas City.

They discuss the unique approach of Voltage in the crowded marketing agency landscape, emphasizing the importance of strategy over gimmicks. Corey shares insights from his book, 'Digital Marketing Success Plan,' outlining a five-step framework for effective digital marketing.

The conversation delves into the evolving landscape of SEO, particularly in the context of AI-driven search, and the significance of brand equity. They also explore the practical applications of AI in marketing and the common pitfalls to avoid, particularly the prevalence of marketing quacks. The episode concludes with a call for marketers to have a documented plan that allows for agility and adaptation in a rapidly changing environment.

References:

- Corey Morris Website

- Digital Marketing Success Book

- Voltage Digital

Chapters:

00:00 Introduction to Voltage and Corey Morris

02:59 The Unique Approach of Voltage

05:59 Understanding Digital Marketing Success

08:51 SEO Strategies in an AI-Driven World

11:50 The Evolution of SEO and Brand Equity

14:51 Harnessing AI in Marketing

18:00 Practical Applications of AI in Marketing

20:59 Identifying Marketing Quacks

24:08 Concluding Thoughts and Future Directions

In this episode of the Marketing Quacks podcast, host Ryan Doser interviews automation and AI consultant Ryan Ray.

They discuss the importance of automation in business, common mistakes people make when starting with automation, and the balance between automation and the human touch in various tasks. The conversation also touches on content creation strategies, the future of AI agents, and the significance of quality in marketing efforts.

Ryan Ray shares insights on how to effectively use tools for newsletters and the challenges of navigating the ever-evolving landscape of AI and automation in marketing.

References:

- Ryan Ray's Website

- Ryan Ray on X

- Ryan Ray's Email Newsletter

Chapters:

00:00 Introduction to Automation and AI in Marketing

02:34 Getting Started with Automation

05:02 Common Mistakes in Automation

07:12 The Human Touch in Automation

08:46 Quality vs. Quantity in Content Creation

12:44 The Future of AI Agents

14:40 Content Creation Strategies on X

22:56 Choosing the Right Tools for Newsletters

24:11 Defining Marketing Quacks

In this episode of the Marketing Quacks podcast, host Ryan Doser interviews Collin Rutherford, an entrepreneur and expert in personal branding and social media marketing.

Collin shares insights from his journey with Greenbox Storage and the creation of Founder Brands, a content agency aimed at helping entrepreneurs grow their personal brands. The conversation covers the importance of consistency in content creation, leveraging AI tools, and effective strategies for engaging with audiences on social media platforms, particularly X.

Collin emphasizes the value of personal branding for networking and business growth, while also cautioning against common marketing gimmicks.

References:

- FounderBrands

- Twitter (X) Growth Playbook

- Collin Rutherford on Twitter (X)

- Greenbox Storage

Chapters:

00:00 Introduction to Colin Rutherford and His Ventures

01:31 Insights from Greenbox Storage

02:44 The Birth of Founder Brands

04:00 Building a Personal Brand Online

05:59 Strategies for Growth on X

08:19 Leveraging AI in Content Creation

10:48 Turning Leads into Customers on X

12:58 Why X is the Platform of Choice

13:56 Identifying Marketing Quacks

15:11 Final Thoughts on Personal Branding