As business owners, most of us love to share our knowledge and to help others, but to succeed in business you of course need to turn that knowledge-sharing process into revenue generation. In this conversation, Kate and Sam discuss use their podcast as an example of the monetising journey. They discuss the importance of having a clear strategy to build a platform, generate warm leads, and convert them into paying customers. They caution against relying solely on social media for sales, wasting money on branding and design before establishing a viable business, and falling for get-rich-quick sales tactics.

The hosts also discuss some of the common mistakes that entrepreneurs make when starting a business and provide tips on how to avoid them. They emphasise the importance of knowing the problem you are solving, identifying your target market, creating a clear offer, getting out of your comfort zone, and consistently showing up in person and online. They talk about the need for authenticity and transparency in marketing and the importance of finding a coach or mentor who has achieved success in your desired field.

Takeaways

• The journey of monetisation requires you to have a clear strategy to build a platform, generate warm leads, and convert them into paying customers.
• If you host (or you’re planning to host) your own podcast, a dedicated website can help with SEO and provide a central platform for accessing episodes, videos, and valuable downloads.
• Social media should not be relied upon as the sole source of sales. Building a platform and trust takes time and consistent effort.
• Investing in branding and design should be done after establishing a viable business and understanding the target market.
• Beware of get-rich-quick sales tactics and focus on sustainable, long-term strategies for business growth. Know the problem you are solving and define it clearly
• As always, identifying your target market and understanding their specific needs is key.
• Create one clear offer that addresses the problem and provides a transformation
• Get out of your comfort zone and network with potential clients and partners.
• Consistently show up in person and online to build trust and credibility.
• Be authentic and transparent in your marketing.
• Find a coach or mentor who has achieved success in your desired field.

Did you want to join us in Bali? We’d love to have you join us on the Inspired Business Bali Retreat! Go here to learn more:

Bali retreat 13-20 July 2024: https://katedejong.com/inspired-business-bali-retreat/

Connect with the hosts:

Kate De Jong, PhD | Inspired Business

Website: https://katedejong.com/

Instagram: katedejong.inspiredbusiness

Email: kate@katedejong.com

Sam Morris | The Business Implementor

Website: https://thebusinessimplementor.com/

Instagram: sammorris.businesscoach

Email: sam@thebusinessimplementor.com