As business owners, most of us love to share our knowledge and to help others, but to succeed in business you of course need to turn that knowledge-sharing process into revenue generation. In this conversation, Kate and Sam discuss use their podcast as an example of the monetising journey. They discuss the importance of having a clear strategy to build a platform, generate warm leads, and convert them into paying customers. They caution against relying solely on social media for sales, wasting money on branding and design before establishing a viable business, and falling for get-rich-quick sales tactics.

The hosts also discuss some of the common mistakes that entrepreneurs make when starting a business and provide tips on how to avoid them. They emphasise the importance of knowing the problem you are solving, identifying your target market, creating a clear offer, getting out of your comfort zone, and consistently showing up in person and online. They talk about the need for authenticity and transparency in marketing and the importance of finding a coach or mentor who has achieved success in your desired field.

Takeaways

• The journey of monetisation requires you to have a clear strategy to build a platform, generate warm leads, and convert them into paying customers.
• If you host (or you’re planning to host) your own podcast, a dedicated website can help with SEO and provide a central platform for accessing episodes, videos, and valuable downloads.
• Social media should not be relied upon as the sole source of sales. Building a platform and trust takes time and consistent effort.
• Investing in branding and design should be done after establishing a viable business and understanding the target market.
• Beware of get-rich-quick sales tactics and focus on sustainable, long-term strategies for business growth. Know the problem you are solving and define it clearly
• As always, identifying your target market and understanding their specific needs is key.
• Create one clear offer that addresses the problem and provides a transformation
• Get out of your comfort zone and network with potential clients and partners.
• Consistently show up in person and online to build trust and credibility.
• Be authentic and transparent in your marketing.
• Find a coach or mentor who has achieved success in your desired field.

Did you want to join us in Bali? We’d love to have you join us on the Inspired Business Bali Retreat! Go here to learn more:

Bali retreat 13-20 July 2024: https://katedejong.com/inspired-business-bali-retreat/

Connect with the hosts:

Kate De Jong, PhD | Inspired Business

Website: https://katedejong.com/

Instagram: katedejong.inspiredbusiness

Email: kate@katedejong.com

Sam Morris | The Business Implementor

Website: https://thebusinessimplementor.com/

Instagram: sammorris.businesscoach

Email: sam@thebusinessimplementor.com

Summary:

In this episode, Kate and Sam are joined by Katie Nelson from Sales Uprising in the USA. Katie’s a seasoned sales professional with over 33 years of sales experience, so she knows what she’s talking about when it comes to selling! Katie shares her natural journey into sales from her first job at a call centre at age 15 to becoming a successful entrepreneur, sharing insights and anecdotes along the way.

Katie shares her insights on the qualities of a great sales leader, emphasising the importance of competence, clear communication, and active listening. She addresses the stumbling blocks that keep many solopreneurs stuck in five-figure incomes, with Katie, Kate and Sam reflecting on their own experiences with sales and business development. Katie encourages listeners to approach sales with confidence and curiosity, knowing that with the right mindset and strategies, you can achieve anything you put your mind to!

Key Highlights:

• Early Career in Sales: Katie reflects on her early experiences selling various products over the phone, including insurance programs and coffee subscriptions. Despite the challenges, she thrived in the call centre environment, consistently earning the highest commissions thanks to her natural affinity for sales.
• Qualities of a Sales Leader: Katie dispels common misconceptions about sales, highlighting the need to understand the needs and desires of your customers.
• Stumbling Blocks for Solopreneurs: Katie addresses some of the stumbling blocks that keep solopreneurs stuck in five-figure incomes, sharing her own experiences in the early stages of business and embracing discomfort to achieve growth.
• Encouragement and Takeaways: Katie emphasises the importance of listening when selling, and approaching sales with confidence and curiosity.
• And lots more!

What's one sales challenge you're currently facing that you hope to gain insights on? Please reach out and let us know!

Connect with the hosts:

Kate De Jong, PhD | Inspired Business

Bali retreat 13-20 July 2024: https://katedejong.com/inspired-business-bali-retreat/

Website: https://katedejong.com/

Instagram: katedejong.inspiredbusiness

Email: kate@katedejong.com

Sam Morris | The Business Implementor

Website: https://thebusinessimplementor.com/

Instagram: sammorris.businesscoach

Email: sam@thebusinessimplementor.com

In this episode of the Thriving Business Podcast, host Sam Morris is joined by a special guest, Katrina Collins from Butterfly Media, to delve into the world of social media marketing and Facebook advertising. Butterfly Media is a digital marketing agency that provides effortless lead generation for professional coaches. Katrina believes every person has the potential to do great things which is why she’s committed to shining a light on the brave, authentic and talented coaches who are bogged down by the everyday grind in their business.

Katrina shares her journey from a creative background to founding Butterfly Media, driven by her passion for storytelling and helping business owners to recognise their worth. Katrina and Sam discuss the importance of having a strategic plan for social media marketing, focusing on building connections and sharing stories rather than just sales pitches. Katrina emphasises the power of authenticity in social media content, advising listeners to stay focused on their clients' needs and avoid oversharing. They explore the organic process of social media marketing, guiding listeners on how to create content that resonates with their audience and leads them on a journey toward becoming clients. Katrina shares insights into the role of advertising in converting social media followers into clients, highlighting the importance of engaging with followers authentically and providing value before making sales pitches and so much more!

Key Highlights:

• Organic Social Media: Establishing a Plan for Success: Katrina shares the importance of creating a 12-month content plan aligned with quarterly sales goals. She explains how to focus on storytelling and educational content rather than just sales pitches.
• Authenticity in Social Media, Finding the Balance: Katrina advises how to stay true to yourself and your audience, focusing on solving your clients' problems and sharing your personal stories in a genuine way.
• Building Relationships through Outreach: Learn how to engage with influencers and communities in your niche. Use direct messages (DMs) strategically to start conversations and build connections.
• Paid advertising: How to do it right!
• The Power of Facebook Groups: Groups can be effective for selling products with limited-time offers. For service providers, community-focused engagement may be more beneficial. Consider alternative platforms like WhatsApp and specialised membership communities for deeper engagement.
• And lots more!

Are you ready to explore the power of paid advertising to scale your business to new heights? Tune in to discover the strategies and insights shared by Katrina from Butterfly Media.

Connect with the hosts:

Kate De Jong, PhD | Inspired Business

Bali retreat: https://katedejong.com/inspired-business-bali-retreat/

Website: https://katedejong.com/

Instagram: katedejong.inspiredbusiness

Email: kate@katedejong.com

Sam Morris | The Business Implementor

Website: https://thebusinessimplementor.com/

Instagram: sammorris.businesscoach

Email: sam@thebusinessimplementor.com