Ever wondered how the spark of creativity ignites the flame of innovation? Join me, Shawn, as we unravel this complex relationship, and I promise, by the end of our journey, you'll view problem-solving through an entirely new lens. We'll navigate the treacherous yet exhilarating path of risk-taking that's essential for true innovation, and why it's not just for artists – creativity is a muscle everyone can flex, regardless of your profession. Let's talk about how to harness your 'Eureka!' moments and whether it's our solutions desperately seeking problems, or the other way around, illustrated by a fascinating dive camera system project.

In this session of Full Circle, the focused narrative takes a deeper look at the iterative ballet of innovation, especially when it comes to developing products that resonate with real-world needs. I'll share stories that highlight the magic of having a fervent insider at the core of innovation and the unexpected results when outside perspectives are welcomed into the mix - because sometimes, the best submarine ideas don't come from sailors. Wrapping up, we'll explore the "see a need, fill a need" philosophy and how, with today's AI tools, even the grandest ideas are within reach. So, get ready to be empowered to take your concepts from fleeting thoughts to tangible, world-changing creations.

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