Attractive Story Selling: How to Use Your Story as a Competitive Advantage and Attract the Attention That Your Business Deserves

De: Mike Fallat

Narrado por: Mark Smeltzer

A book is the ultimate marketing tool. It establishes credibility, leverage, and positions you as the expert in a field. More importantly, it helps you build relationships. Relationships, after all, are the key to any business. People do business with and buy from others who they know, like, and trust. And there is no better way to get someone to know you than by telling them your story, what you believe, and what you are passionate about.

In a sense, your story is the gateway to success, which ultimately makes it the most attractive attribute that you possess. So let the world hear it, see it, and understand it. My motto is this: Use what you have that competitors don't. If you want attention, you must learn to use your story in a way that it turns heads. Don't be just a storyteller. Be a Story Seller. This book will show you how.

©2018 Michael Fallat (P)2018 Michael Fallat

You Are Not Perfect!

I learned a lot from Mike Fallat while reading and listening to his Kindle book. Probably the most important revolves around my need to be perfect and how this need has held me back. I’ve been sitting on proven lead generating strategies for for real estate, for about 30 years.

I felt like a fraud despite generating hundreds of thousands of leads for my clients and myself. That changes today, right now. Thanks for giving me the courage to do what I should have done 3 decades ago.

Now I know how to tell my story and why I need to tell it. Thanks again Mike.