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Analysis of W. Chan Kim's Blue Ocean Shift
- Narrado por: Conner Goff
- Duración: 21 m
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Analysis of W. Chan Kim's Blue Ocean Shift
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Resumen del Editor
Please note: This is an analysis of Blue Ocean Shift, not the original book.
Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth by W. Chan Kim and Renée Mauborgne offers a step-by-step strategy to identify and capture untapped markets. It is the process-oriented sequel to the authors' highly influential book about strategic planning, Blue Ocean Strategy (2005). Purchase this in-depth analysis to learn more.
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