Harper 'Happy' Downman has no idea what's about to hit him. A typical button-down, Christian conservative American with a quaint home, a lovely wife and a dull sex life, he lives a life of monotonous mediocrity in the sun washed paradise that is South Florida. At the the height of the Great Recession, Happy's world takes a sharp turn when he loses his job due to corporate downsizing. Things go from bad to worse when he returns home to find his beloved wife in bed with another man.

Struggling to find stable employment in the midst of an impending divorce, Happy's misfortune plummets further with the sudden arrival of his lecherous older brother. The black sheep of the family, he tempts Happy with a 'stimulating' solution that's sure to raise eyebrows within his ultra-conservative family. Relocating to the decadent, hedonistic streets of New Orleans, Happy finds himself in the most unlikely position...as the manager of a sex store.

Caught in a whirlwind of porn, sex toys and colorful characters, Happy is challenged to turn around the worst store in the company while also being forced to face the harsh reality of his role in his failed marriage. In the process, he finds himself also learning quite a bit about life and love from the very people he was once prejudiced against. For a man with a stellar reputation as a salesman, Happy's about to learn the true meaning of the adage 'Sex Sells'.