Themes

• Personal responsibility and self-improvement

• Order versus chaos

• Meaning and purpose in life

• Truth and ethical behavior

• Hierarchies and social structures

• Discipline and perseverance

• Balance between tradition and progress

Setting

12 Rules for Life was published in 2018, situating it firmly in the modern era of self-help literature and social media discourse. The book addresses contemporary issues facing society, particularly young men, in the early 21st century. Peterson draws on ancient wisdom and mythology while applying it to present-day challenges, bridging traditional and modern worldviews.

Characters

• Jordan Peterson: The author and narrator. Peterson is a clinical psychologist and professor who draws on his professional experience, philosophical knowledge, and personal insights to present 12 rules for living a meaningful life. He weaves together psychology, mythology, religion, and personal anecdotes to explain his ideas. Peterson's voice is authoritative yet conversational as he guides readers through his rules and their justifications.

• Mikhaila Peterson: Jordan Peterson's daughter, mentioned in the final chapter. She suffered from a rare bone disease, which Peterson draws on to discuss how to cope with life's tragedies and maintain hope in difficult circumstances.

• Biblical figures: Various characters from the Bible, including Adam, Eve, Cain, Abel, and Jesus, are referenced throughout the book. Peterson uses these figures allegorically to illustrate psychological and moral concepts.

• Carl Jung: The Swiss psychiatrist and psychoanalyst whose ideas heavily influence Peterson's work. Jung's concepts of archetypes and the collective unconscious are frequently referenced in the book.

• Aleksandr Solzhenitsyn: The Russian novelist and historian whose experiences in Soviet labor camps are cited by Peterson as examples of maintaining dignity and meaning in the face of extreme suffering.

Quick facts

• 12 Rules for Life originated from Jordan Peterson's answers to questions on the website Quora, particularly “What are the most valuable things everyone should know?"

• 12 Rules for Life has sold more than 10 million copies worldwide, with translations into 45 different languages.

• Peterson went on a world tour to promote the book, reaching an audience of over 100,000 people across 45 cities.

• An interview Peterson did with Channel 4 News in the UK to promote the book went viral, receiving nearly 49 million views on YouTube.

• The audiobook version, narrated by Peterson himself, topped the Audible charts in Canada.

• The book's foreword was written by psychiatrist Norman Doidge, author of The Brain That Changes Itself.

• Peterson has said 12 Rules for Life “isn't only written for other people. It's a warning to me."

• A sequel titled Beyond Order: 12 More Rules for Life was published in March 2021.

About the Author

Jordan B. Peterson is a Canadian clinical psychologist, author, and media commentator who rose to prominence in the late 2010s for his views on cultural and political issues. He gained widespread attention in 2016 when he released a series of videos criticizing political correctness and Canadian legislation on gender identity. His 2018 book 12 Rules for Life: An Antidote to Chaos became an international bestseller, catapulting him to global fame. Peterson has been described as conservative-leaning, though he characterizes himself as a classical liberal and traditionalist. His views on subjects like postmodernism, gender, and climate change have attracted both fervent support and strong criticism.

Born in 1962, Peterson obtained degrees in political science and psychology before earning his PhD in clinical psychology from McGill University. He taught at Harvard University before becoming a professor at the University of Toronto in 1998. As a public intellectual, Peterson has had a significant impact through his lectures, YouTube videos, podcast appearances, and books. He has argued against identity politics, “cultural Marxism,” and what he sees as an assault on masculinity and Western values. At the same time, Peterson has promoted personal responsibility and self-improvement. His work combines psychology, philosophy, mythology, and neuroscience to analyze belief systems and meaning.

In 2021, Peterson resigned from his professorship at the University of Toronto to focus on podcasting and online education initiatives. He remains a polarizing figure, hailed by supporters as an important cultural critic and dismissed by detractors as a regressive pseudo-intellectual.