Puzzle Bait: How Podcasts Get (And Keep) Your Attention
You have just 30 seconds to lure--or lose--the listener. An Audible producer shares the secrets of quickly creating tension.
Martha Little is a veteran audio editor and producer who annoys people by correcting them when they say things like, “between him and I.” She was once a Soviet nuclear arms specialist who learned Russian and got to troll around in Gorbachev’s archives. She comes to Audible from the alphabet soup of public radio, with time spent at NPR, APM (Marketplace), WNYC, PRI, and WBUR. She’s also a dog lover, as well as an aficionado of dark humor and anything physically challenging.