AUTHOR

Gerard J. Tellis

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Gerard J. Tellis (PhD Michigan) is Professor, Neely Chair of American Enterprise, and Director of the Center for Global Innovation, at the USC Marshall School of Business. His new book is titled, How Transformative Innovations Shaped the Rise of Nations: From Ancient Rome to Modern America. To view or buy, copy this link: https://www.amazon.com/gp/product/1783087323/ref=as_li_qf_asin_il_tl?ie=UTF8&tag=gerjtel-20&creative=9325&linkCode=as2&creativeASIN=1783087323&linkId=ccd066b4da60698554c7f3dc4bbfe536 He is an expert in innovation, advertising, new product growth, emerging markets, and global market entry. He has published 5 books and about 200 papers (http://www.gtellis.net ) that have won over 20 awards, including the Long Term Marketing Science, Frank M. Bass, William F. Odell, Harold D. Maynard (twice), and Converse award for lifetime contributions to research. His Google Scholar cites number about 20,000. Dr. Tellis is a Distinguished Professor of Marketing Research, Erasmus University, Rotterdam, a Senior Research Associate at the Judge Business School, and a Fellow of Sidney Sussex College, Cambridge University, UK. He is President-elect of ISMS, an Associate Editor of Marketing Science and Journal of Marketing Research and has been on the editorial review boards of the Journal of Marketing Research, Journal of Marketing, and Marketing Science for several years. He was a Trustee of the Marketing Science Institute and the Treasurer of ISMS for two terms.

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Unrelenting Innovation

How to Create a Culture for Market Dominance

By: Gerard J. Tellis

Narrated by: Mark Whitten

Length: 8 hrs and 18 mins

Release date: 07-17-20

Language: English

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