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Biet Simkin is the Founder of Center of the Cyclone, an immersive experience that weaves meditation, self inquiry, art, music and fashion, offering an explosive experience. She is inspired by the rare and almost impossible task of entering into the present moment and creates this experience globally. After 30 years of study in the field Biet’s feeling was that the world of the intellect, fashion and art needed spirituality, and the world of spirituality was often missing the mark and needed some vanity and fire. Colliding these two worlds Biet has created events with MoMA, Lululemon, SoulCycle, Summit Series, Vice, Free People, Sundance Film Festival, Bonnaroo Festival, Soho House, Mind Body Green, 1 Hotels, Neuehouse, Wanderlust Festival, Adidas, Samsung, Sony and more.
In the Spring of 2019, Biet released a book with Simon & Schuster about the laws of meditation entitled "Don't Just Sit There!" She is the resident and in-house Meditation Leader at all 1 Hotels with in-room content across all properties. Biet is also the voice of Expectful, a meditation app for pregnant expecting mothers. Meditation with Biet is different in that it is more emotional, her work takes you through the emotional, intellectual, instinctive and moving centers to get to a place of equanimity and joy. Through private one on ones, corporate groups, parties, speaking engagements and pop-ups in museums and art galleries, Biet is bringing this big work into the world and helping raise consciousness from the outside in. Her work is also unique as it is bringing the sound of her music into the meditation experiences and giving music a new venue. Her latest album ‘The Lunar’ debuted September 2015. Her work has been featured in Harper’s Bazaar, ELLE, Vogue, The Observer, TIME Magazine, Forbes, The London Times and more!
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