Don't fight for customers; let them fight over you! Have you ever queued for a restaurant? Preordered something months in advance? Fought for tickets that sell out in a day? Had a hairdresser with a six-month waiting list? There are people who don't chase clients; clients chase them. In a world of endless choices, why does this happen? Why do people queue up? Why do they pay more? Why will they book months in advance? Why are these people and products in such high demand?
The most remarkable double agent of World War II, Eddie Chapman was witty, handsome, and charming. Too bad he was also a con man, womanizer, and safe-cracker. To the British, though, he was known as ZigZag, one of MI5's most valuable agents. To the Abwehr - German military intelligence - he was known as Fritzchen (Little Fritz), and was believed to be one of their most valued and trusted spies.
In 1660 England emerged from the devastations of the Civil Wars and restored the king, Charles II, to the throne. Over the next 190 years Britain would establish itself as the leading nation in the world - the centre of burgeoning Empire, at the forefront of the Enlightenment and the Industrial Revolution. However, radical change also brought with it anxiety and violence. America is lost in the War of Independence and calls for revolution at home are never far from the surface of everyday life.
Use the science of motivation with the power of game design to unlock motivation and drive progress in your organisation. There are two conventional ways to approach motivation: set goals and try to change attitudes and beliefs (which takes a lot of personalised effort); or develop incentives and rewards to inspire effort (which takes a lot of money).
"Narration won't let me appreciate content."
Best-selling author Richard Koch shows managers how to apply the 80/20 Principle to achieve exceptional results at work - without stress or long hours. In his best-selling audiobook The 80/20 Principle, Richard Koch showed listeners how to put the 80/20 Principle - the idea that 80 percent of results come from just 20 percent of effort - into practice in their personal lives. Now in The 80/20 Manager, he demonstrates how to apply the principle to management.
"Great strategies for managers"
The story of sugar, and of mankind's desire for sweetness in food and drink, is a compelling though confusing story. It is also an historical story. The story of mankind's love of sweetness - the need to consume honey, cane sugar, beet sugar and chemical sweeteners - has important historical origins. To take a simple example, two centuries ago, cane sugar was vital to the burgeoning European domestic and colonial economies.
Following on from the success of Victor Boys and Vulcan Boys, Tony Blackman, in collaboration with Anthony Wright, brings you Valiant Boys to complete the V Force set. This is a fascinating collection of personal accounts of operating Britain's first V bomber by aircrew and ground crew. The book tells the story from the aircraft's birth taking off from Vickers' tiny airfield at Wisley near Brooklands to its premature death from fatigue.
In Harrier Boys, Volume One: Cold War Through the Falklands, 1969-1990, Robert Marston, who flew Harriers for many years, draws together accounts from others who worked with this unique jet through its history. The excitement, camaraderie, and pride of Harrier operators shine through in the personal stories of those whose lives were changed by their experience of this iconic aircraft, both on land and at sea.
Ever had those moments where you've been pondering a problem for ages, trying to make a decision or come up with a new idea, and then the second you get up to make a cup of tea, call a friend to talk it through, or simply decide 'sleep on it', you suddenly find the answers you're looking for, the solutions are obvious, and the new ideas just won't stop coming? Using this knowledge of how the mind works, Brainhack reveals the ways you can use this brain power to change-up your thinking.
The urge to be tidy seems to be rooted deep in the human psyche. Many of us feel threatened by anything that is vague, unplanned, scattered around or hard to describe. We find comfort in having a script to rely on, a system to follow, in being able to categorise and file away. We all benefit from tidy organisation - up to a point. A large library needs a reference system. Global trade needs the shipping container. Scientific collaboration needs measurement units. But the forces of tidiness have marched too far.
"Tim Harford is turning into Malcolm Gladwell :("
Often the colourful kings and queens of England seem like mere caricature, while less familiar rulers like William IV or Henry VI have faded into the shadows of history. Carolly Erickson's sensitive and revealing portrayals bring new life to the big names, and light up some of our most neglected but intriguing royals. Here is the puny Charles I, nervous, tense and socially awkward, the frail slight Richard II, melancholic and sad, and the homosexual James I with his handsome favourites.
Regarded as one of the most versatile fighters ever built, the Phantom F-4 was the US Navy's fastest and highest-flying aircraft. It was flown by both US military demonstration teams (Navy Blue Angels and the Air Force Thundercats) from 1969 to 1973. It ended its service in 1991 with the RAF. But it continued to serve a variety of air forces across the world, with some still in service 50 years after its first flight.
As the gates of Ravenskeep swing open and a young woman flees into the primeval depths of Sherwood Forest and into the arms of the man she loves, a saga of exceptional power and remarkable passion begins... He is Sir Robery Locksley - the heroic nobleman who has turned his back on all he knows to embark on a dangerous quest for justice in an England torn apart by treachery, betrayal, and war.
"Robin Hood Story, but so much more"
From the Norman Conquest to the Battle of Bosworth Field - how Britain was invaded and became a nation. The first volume in the stunning four-volume Brief History of Britain series. From the Battle of Hastings to the Battle of Bosworth Field, Nicholas Vincent tells the story of how Britain was born. When William, Duke of Normandy, killed King Harold and seized the throne of England, England’s language, culture, politics, and law were transformed.
"Skating over an interesting period of history"
From back-office accountant to front-line executive, the rapid rise of the chief financial officer is unrivalled by any other corporate role. With access to every facet of the business, CFOs now wield a level of influence matched only by chief executives. This book explains how CFOs earned their privileged position, and what the future may hold for them. It describes their ever-expanding role, and how they are transforming their departments to help them deal with it.
Exploring the beliefs, history and politics of the ordinary people of Muslim countries, Grieve cuts through the complexities as he examines all aspects of Islam. He also addresses the big issues: Can Islam support true democracy? Is true democracy what the West really wants for Muslim countries or are we merely seeking a cover of legitimacy for a policy of 'might is right'? Paul Grieve is an unbeliever - he is not a born-again Muslim, a proselytizer or a frustrated desert romantic. His aim is to inform.
"Very good book, but biased"
Author of three books, this is by far his best. Lee puts you in the cockpit in a riveting account of life as a fighter pilot at the front. At times humorous and dramatic, this thoughtful, enlightening, true account is a classic to be ranked with Winged Victory by W. V. Yeates, also published by Grub Street.
"Really great insights into WW1 air combat!"
Here is the whole of recorded British royal history, from the legendary King Alfred the Great onwards, including the monarchies of England, Scotland, Wales and the United Kingdom for over a thousand years. Fascinating portraits are expertly woven into a history of division and eventual union of the British Isles - even royals we think most familiar are revealed in a new and sometimes surprising light.
"for absolute beginners only"
From the death of Richard III on Bosworth Field in 1485 to the execution of Charles I, after the Civil Wars of 1642-48, England was transformed by two Dynasties. Firstly the Tudors, who won the crown on the battlefield and changed both the nature of kingship but also the nation itself. England became a Protestant nation and began to establishment itself as a trading power; facing down impossible odds it defeated its enemies on land and sea.
"excellent history, balanced perspective"
A large number of managers - especially in these difficult times - feel completely overwhelmed. Their inboxes are overflowing, they constantly struggle to finish their to-do lists and they stay at work longer than they would like to, leaving little time for the things that really matter. Luckily there is a way for managers to enjoy work and build a successful and fulfilling career without stress or long hours.