In this social-media frenzied world every individual and company needs a CSO - a Chief Story Officer. People and companies today are losing their ability to connect with others in meaningful, authentic ways. Visit any shopping mall, college campus, or city park, and what do you see? People are focused on their smartphones. They are zombies walking around with their heads down, staring at their screens, bumping into other zombies, but never engaging in conversation.
"Everybody has an interesting story to tell..."