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Robert Rose

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  • Experiences: The 7th Era of Marketing | Robert Rose,Carla Johnson

    Experiences: The 7th Era of Marketing

    • UNABRIDGED (6 hrs and 38 mins)
    • By Robert Rose, Carla Johnson
    • Narrated By Robert Rose, Carla Johnson
    Overall
    (2)
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    Story
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    There is a new era of marketing upon us. The time of reach, frequency, and campaign-oriented approaches is over. And if businesses don't evolve into this new era, they may find themselves on the wrong side of history. World-renowned marketing experts Robert Rose and Carla Johnson have teamed up and synthesized five years of research with global brands into a set of "better practices" that weave together both the "why" and the "how" of navigating this new landscape.

    Justin says: "great, actionable content"
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