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Regis McKenna

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  • Real-Time Marketing | Regis McKenna

    Real-Time Marketing

    • ORIGINAL (57 mins)
    • By Regis McKenna
    • Narrated By Regis McKenna
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    Technology is leading to rapid, all-encompassing changes in the modern business environment by introducing such a diversity of products that "choice" has become more important than "brand", according to Regis McKenna. He discusses the impact of real-time technology on the way we compete, live, work, learn, and even play.

    Marcos Henrique Faco says: "Old Ideas"
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