Peter Drucker, "the father of modern management", records his insights here on the management of non-profit human-service institutions. Speaking from knowledge gained over the last 35 years through working with such clients as the American Red Cross and the Girl Scouts, Drucker illustrates how the "third sector", made up of not-for-profit organizations, is not only larger and more important than most people realize, but is also the fastest growing part of American society.
"Difficult to understand"
Let America's foremost authority on management prepare you for the 21st century. Peter F. Drucker's wide-ranging guide explores such topics as the new cost savings revolution in retailing, the urgent requirement for each company to have a "theory of the business," and the need for executives to seek new kinds of information through new technology.