It is a truism that when America sneezes, Europe catches a cold. The subprime mortgage crisis, which began in America in 2007, unleashed a veritable epidemic of financial ill health all over the world. All European countries were affected, and the developing world also felt a chill. However it was Iceland, a tiny volcanic outcrop in the North Atlantic whose population of 300,000 had the highest GDP and counted itself the happiest in the world, which caught the worst cold. It has nearly killed them.
"Good book, okay reading, but caution."
As the world's economies continue to melt down, Dr. Goldsmith gives us the information we need to help us make it through this difficult and scary time. Anyone who wants to keep his or her job - and any leader who wants to keep his or her company afloat - needs to learn how to deal with and utilize the power of emotions.