More than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more than ever you can't afford to be wrong. In If You Build It Will They Come, business professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend a lot of money. He shows you the fast, systematic and proven approach of performing Market Validation in advance of making a large product investment.
Piano player and Polish émigré Jerzy Wozzack brought his family to Paris to escape Communist rule and discover new opportunities for prosperity and freedom. But now they’re scrounging along the edge of poverty, stuck in an unwelcoming city that drains Jerzy’s self-respect and cultural identity. Hope shines bright, though, when a fellow émigré offers him an in on a high-paying job delivering anonymous packages to anonymous recipients. Jerzy leaps at the chance and quickly finds himself flush with cash — but snared in the drug-smuggling schemes of a sadistic crime lord and his seductive assistant. Even as Jerzy struggles to break free from their clutches, the heady whirl of sex, drugs, and riches sucks him deeper into Paris’s debauched underworld, where a massive turf war is brewing and the only escape is death.
Two noted relationship experts, Wally Goddard and James Marshall, offer down-to-earth advice for any couple who wants to strengthen their marriage and make it last a lifetime. In this important book the authors outline their six-step program - commit, grow, nurture, understand, solve, and serve - that has proven to be effective. Using a bountiful garden as a metaphor for a healthy marriage, the book encourages couples to invest time in growing their relationship, shine the light of encouragement on each other, deal with "bugs" and "thorns", and share time and resources to make the whole world blossom.