After years of being told to emulate the corporate world, not-for-profit CEOs like Nancy Lublin now find the shoe on the other foot. Tough times have forced businesses to slash their headcount, marketing budgets, and other resources. Managers at small startups and Fortune 100 companies alike are now expected to do more with less - but how? No one is more qualified to answer that question than the leaders who always thrive on a shoestring.
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When Nancy Lublin started texting teenagers to help with her social advocacy organization, what she found was shocking - they started texting back about their own problems, from bullying to depression to abuse. So she's setting up a text-only crisis line, and the results might be even more important than she expected.