This is a free-flowing conversation between two authors who are intimate with their subject. These guys banter, argue, throw things, and joke about the current state of marketing and an obvious need for a manifesto to REALLY shake things up! In a lively two-hour exchange, the boys of Punk Marketing go at it with verve, gusto, and glee, as they talk through the 15 articles of the manifesto that bolsters their revolution - it's hilarious, irreverent, and timely!
In Punk Marketing, Laermer and Simmons take an irreverent, penetrating look at the seismic change in the relationship between people who sell stuff (products, services, entertainment) and those who purchase it. They demonstrate that to survive in business, a revolutionary approach is needed - one they have branded (you got it) "Punk Marketing". It's one we all need to understand, for the traditional divisions among commerce, content and consumers are continuing to blur ever more rapidly.