Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions.
"The Best Practical Guide to Neuromarketing"
Every 13,000 years on Earth a sacred and secret event takes place that changes everything. Mother Earth's Kundalini energy emerges from its resting place in the planet's core and moves like a snake across the surface of our world. Once at home in ancient Lemuria, it moved to Atlantis, then to the Himalayan mountains of India and Tibet, and with every relocation changed our idea of what spiritual means. And gender. And heart. This time, with much difficulty, the Serpent of Light has moved to the Andes Mountains of Chile and Peru.
"No more doom and gloom about Dec 21, 2012"
Leadership Isn't for Cowards offers straightforward steps to leading courageously and practical tips for driving performance. Courageous leadership means toughening your approach by being rigorous in the application of your values through the company culture. It means confronting and challenging people, and not letting them get away with being less than you know they can be.
The America’s Cup, first awarded in 1851, is the oldest trophy in international sports, and one of the most hotly contested. In 2000, Larry Ellison, co-founder and billionaire CEO of Oracle Corporation, decided to run for the coveted prize and found an unlikely partner in Norbert Bajurin, a car radiator mechanic who had recently been named Commodore of the blue collar Golden Gate Yacht Club.
"Good but incomplete"
By midsummer 1945, Japan had long since lost the war in the Pacific. The people were not told the truth, and neither was the emperor. Japanese generals, admirals, and statesmen knew, but only a handful of leaders were willing to accept defeat. Most were bent on fighting the Allies until the last Japanese soldier died and the last city burned to the ground.
"Superbly written history"
This audiobook examines the meteoric rise of Sweden as the pre-eminent military power in Europe during the Thirty Years War during the 1600s, and then follows its line of warrior kings into the next century until the Swedes finally meet their demise, in an overreach into the vastness of Russia. A small Scandinavian nation, with at most one and a half million people and scant internal resources of its own, there was small logic to how Sweden could become the dominant power on the Continent.
"A surprising mirror image of modern Sweden"
While the Foreign Exchange (Forex) market can be a very profitable place, you must have a firm understanding of how to operate within this environment if you intend on achieving any success. That's why you need Getting Started in Currency Trading, Third Edition. This reliable resource - written for both newcomers and those with some Forex experience - puts trading world currencies in perspective, and shows you exactly what it takes to make it in this field.
"Great Starter AND Expericenced Reference Tool"
A decade after the cold war ended, policy makers and academics foresaw a new era of peace and prosperity, an era in which democracy and open trade would herald the "end of history." The terrorist attacks of September 11, 2001, sadly shattered these idyllic illusions, and John Mearsheimer's masterful new book explains why these harmonious visions remain utopian.
"Informative, yet repetitive"
Branding guru David Aaker explains how to eliminate the competition and become the lead brand in your market. This ground-breaking book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad, and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant.
"Good substance overall"
The invasion of California has begun, threatening to trigger World War III.
Greater China and its South American allies control Mexico, and their armies are poised on the Rio Grande, ready for the next phase of the North American conquest. It is 2039. The Chinese are launching their secret weapon against the American border fortifications. At the same time, an amphibious fleet steams toward San Francisco. The Chinese have formed the Pan Asian Alliance and signed a war-pact with the South American Federation. Glacial cooling has brought the Earth to the brink of starvation. Now, U.S. soil is the most valuable commodity in the world....
"WE ARE NOT RATIONAL BEINGS, BUT"
James MacGregor Burns’s stunning trilogy of American history, spanning the birth of the Constitution to the final days of the Cold War. In these three volumes, Pulitzer Prize and National Book Award winner James MacGregor Burns chronicles with depth and narrative panache the most significant cultural, economic, and political events of American history.
"American History ABCs"
Professor Craig Israelsen of Brigham Young University is an important voice in the area of asset allocation. The reason? He keeps things simple. Now, in 7Twelve, he shows you how to do the same, and demonstrates how his approach to investing can help you grow your money as well as protect it. 7Twelve outlines a multiasset balanced portfolio that is a logical starting point when assembling a portfolio - either as the blueprint for the entire portfolio or as a significant building block. He will show you how to create a balanced portfolio utilizing multiple asset classes to enhance performance and reduce risk.
I believe that Vladimir Putin came to power as the result of an act of terror committed against his own people. The evidence is overwhelming that the apartment-house bombings in 1999 in Moscow, Buinaksk, and Volgodonsk, which provided a pretext for the second Chechen war and catapulted Putin into the presidency, were carried out by the Russian Federal Security Service (FSB). Yet, to this day, an indifferent world has made little attempt to grasp the significance.
When he was three years old, Tito was diagnosed as severely autistic, but his remarkable mother, Soma, determined that he would overcome the "problem" by teaching him to read and write. The result was that between the ages of eight and eleven he wrote stories and poems of exquisite beauty, which Dr. Oliver Sacks called "amazing and shocking". Their eloquence gave lie to all our assumptions about autism....
In 2040, a shattered America squares off against the world! Once, America was the most powerful nation on Earth. Then disasters rocked her: a sovereign debt depression, bitter glacial cooling and the greatest military invasion in history out of Mexico - by the Chinese and Brazilian alliances. Now the U.S. reels like a drunken giant. The military fought savage battles in the Midwest last winter, driving the aggressors from Denver, but unable to kick them out of the country.
"It gets better"
In Gandhi, a short introduction to Gandhi's life and thought, Bhikhu Parekh outlines both Gandhi's major philosophical insights and the limitations of his thought. Written with extensive access to Gandhi's writings in Indian languages to which most commentators have little or no access, Parekh looks at Gandhi's cosmocentric anthropology, his spiritual view of politics, and his theories of oppression, non-violent action, and active citizenship.
A disturbingly realistic vision of war several decades into the future. Invasion: China is as ambitious as it is powerful. Using advanced technologies in military science, the world's superpowers battle on land, sea, air, and space for global supremacy. This controversial tale will keep you sleepless at night as America challenges the new colossus in the East: Greater China and her Pan-Asian allies. Hard-hitting. Vast in scope. And all too possibly real.
""Down Goes China! Down Goes China!""
As the title suggests, Kick Your Own Ass isn't for those who like to take the easy way out, leave the job half-done, or otherwise slack off. So if you're ready to really take your selling to the next level, get this book and get kicking!
The United States has never been entirely sure what to do about race. Alone among the countries in the world, it has attempted to construct not just a state of different tribes, but a nation of them - white and black, Christian and Muslim, and many others, too. Its sense of nationalism has evolved unevenly, slowly incorporating an ever-growing chunk of the people within its borders, and it has made steady progress. Yet 2016 offers reasons for unique alarm.
Your infant starts crying, and instantly the room's baby monitor snaps into action. The lights come on. A soothing lullaby begins playing. Mom and dad get notifications on their smartphones.
"Mattel's Aristotle Is Like an Amazon Echo for Kids" is from the January 03, 2017 Tech section of USA Today. It was written by Edward C. Baig and narrated by Mark Ashby.