By midsummer 1945, Japan had long since lost the war in the Pacific. The people were not told the truth, and neither was the emperor. Japanese generals, admirals, and statesmen knew, but only a handful of leaders were willing to accept defeat. Most were bent on fighting the Allies until the last Japanese soldier died and the last city burned to the ground.
"Superbly written history"
Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions.
"The Best Practical Guide to Neuromarketing"
James MacGregor Burns’s stunning trilogy of American history, spanning the birth of the Constitution to the final days of the Cold War. In these three volumes, Pulitzer Prize and National Book Award winner James MacGregor Burns chronicles with depth and narrative panache the most significant cultural, economic, and political events of American history.
"American History ABCs"
While the Foreign Exchange (Forex) market can be a very profitable place, you must have a firm understanding of how to operate within this environment if you intend on achieving any success. That's why you need Getting Started in Currency Trading, Third Edition. This reliable resource - written for both newcomers and those with some Forex experience - puts trading world currencies in perspective, and shows you exactly what it takes to make it in this field.
"Great Starter AND Expericenced Reference Tool"
In Great Games, Local Rules, Alexander Cooley, one of America's most respected international relations scholars, explores the dynamics of the new competition for control of the region since 9/11. All three great powers have crafted strategies to increase their power in the area, which includes Afghanistan and the former Soviet republics of Turkmenistan, Uzbekistan, Kyrgyzstan, and Kazakhstan. Each nation is pursuing important goals: basing rights for the US, access to natural resources for the Chinese, and increased political influence for the Russians.
The Somme: these words conjure the image of war rigidly fought by traditional means even when catastrophe clearly loomed. Relying on personal testimonies never before published, this study of those who survived the first day of battle (July 1, 1916) captures this epic conflagration from all angles. Follow the action as soldiers crawl across No Man’s Land in the face of German guns, struggle with the conditions in the trenches, and survey the scene from the air as the RFC tries to control the skies above the battlefield.
"Harrowing Story Badly Produced"
Every 13,000 years on Earth a sacred and secret event takes place that changes everything. Mother Earth's Kundalini energy emerges from its resting place in the planet's core and moves like a snake across the surface of our world. Once at home in ancient Lemuria, it moved to Atlantis, then to the Himalayan mountains of India and Tibet, and with every relocation changed our idea of what spiritual means. And gender. And heart. This time, with much difficulty, the Serpent of Light has moved to the Andes Mountains of Chile and Peru.
"No more doom and gloom about Dec 21, 2012"
Lynn Schooler had recently lost a dear friend and was feeling his marriage slipping away from him when he set out on a daring journey - first by boat, then on foot - into the Alaskan wilderness to clear his head. His solo expedition, recounted in Walking Home, is filled with the awe and danger of being on one's own in the wild, being battered by the elements and even, for two harrowing days, becoming the terrified quarry of a grizzly bear. But the formidable, lonely landscape is also rich with human stories....
"better off reading this one"
A decade after the cold war ended, policy makers and academics foresaw a new era of peace and prosperity, an era in which democracy and open trade would herald the "end of history." The terrorist attacks of September 11, 2001, sadly shattered these idyllic illusions, and John Mearsheimer's masterful new book explains why these harmonious visions remain utopian.
"Informative, yet repetitive"
In the third book of the Invasion America Series, bitter glacial cooling has brought the Earth to the brink of starvation, making U.S. soil the most valuable in the world.From Mexico, the Chinese-dominated Pan-Asian Alliance and the South American Federation smash across the Rio Grande. It is the greatest assault in history.
"Continues to get better"
The pope wanted it, Montesquieu used it, and the Nazis pilfered an Italian noble's villa to get it: the Germania, by the Roman historian Tacitus, took on a life of its own as both an object and an ideology. When Tacitus wrote a not-very-flattering little book about the ancient Germans in 98 CE, at the height of the Roman Empire, he could not have foreseen that the Nazis would extol it as "a bible", nor that Heinrich Himmler, the engineer of the Holocaust, would vow to resurrect Germany on its grounds. But the Germania inspired - and polarized - people long before the rise of the Third Reich.
"Dry recitation of history -- boring"
Plants form a fundamental element of the biosphere, and the evolution of plants has directly affected the evolution of animal life and the evolution of the Earth's climate. Plants have also become essential to humans not only in the form of cereal crops, fruit, and vegetables, but in their many other uses in wood and paper, and in providing medicines. In this Very Short Introduction, Timothy Walker, Director of the Botanical Gardens in Oxford, provides a concise account of the nature of plants, their variety and classification, their evolution, and their aesthetic and practical value, stressing the need for their conservation for future generations.
A hundred years ago, many theorists believed - just as they did at the beginning of our 21st century - that the world had reached a state of economic perfection, a never-before-seen human interdependence that would lead to universal growth and prosperity. Then, as now, the German mark was one of the most trusted currencies in the world. Yet the early years of the Weimar Republic in Germany witnessed the most calamitous meltdown of a developed economy in modern times.
"Highly recommended story of German hyperinflation"
The United States has never been entirely sure what to do about race. Alone among the countries in the world, it has attempted to construct not just a state of different tribes, but a nation of them - white and black, Christian and Muslim, and many others, too. Its sense of nationalism has evolved unevenly, slowly incorporating an ever-growing chunk of the people within its borders, and it has made steady progress. Yet 2016 offers reasons for unique alarm.
The America’s Cup, first awarded in 1851, is the oldest trophy in international sports, and one of the most hotly contested. In 2000, Larry Ellison, co-founder and billionaire CEO of Oracle Corporation, decided to run for the coveted prize and found an unlikely partner in Norbert Bajurin, a car radiator mechanic who had recently been named Commodore of the blue collar Golden Gate Yacht Club.
"Good but incomplete"
Jerry "Digger" Doherty is an ex-con and proprietor of a workingman's Boston bar, who supplements his income with the occasional "odd job," like stealing live checks or picking up hot goods. His brother's a priest, his wife's a nag, and he has a deadly appetite for martinis and gambling. On a trip to Vegas, the Digger finds himself in the sights of a loan shark known as “the Greek.” Luckily--if you call it luck--the Digger has been let in on a little job that can turn his gambling debt into a profit, if only he can pull it off without getting himself killed.
"Dated and a bit dry"
America’s wars of the 20th century seem to confirm that ancient wisdom. A complacent, naïve, and isolationist United States came late to both world wars. Nonetheless, once engaged, the United States almost immediately amassed huge armies ex nihilo and produced unprecedented quantities of arms to ensure Allied victories in both conflicts. No other power fought in so many theaters of battle to such effect and with such consideration for reducing its own casualties.
It was the stumble seen around the world. A video showing Hillary Clinton wobbling, then legs buckling, as she was held up by a Secret Service agent Sunday breathed new life into conspiracy theories surrounding her health.
Philosophers don't just make claims, they give arguments. Does the existence of evil call into doubt the existence of God? Show me the argument. Will living a just life lead to happiness? Show me the argument. Philosophy starts with questions, but attempts at answers are just as important, and these answers require reasoned argument. Cutting through notoriously dense and verbose philosophical prose, the authors set 100 famous and influential arguments in context, including key quotations
"Great book, but not for listening!"
In 2040, a shattered America squares off against the world! Once, America was the most powerful nation on Earth. Then disasters rocked her: a sovereign debt depression, bitter glacial cooling and the greatest military invasion in history out of Mexico - by the Chinese and Brazilian alliances. Now the U.S. reels like a drunken giant. The military fought savage battles in the Midwest last winter, driving the aggressors from Denver, but unable to kick them out of the country.
"It gets better"