While cheats and swindlers may be a dime a dozen, true conmen - the Bernie Madoffs, the Jim Bakkers, the Lance Armstrongs - are elegant, outsized personalities, artists of persuasion, and exploiters of trust. How do they do it? Why are they successful? And what keeps us falling for it over and over again? These are the questions that journalist and psychologist Maria Konnikova tackles in her mesmerizing new book.
"The Confidence Game = major disappointment"
Con men are artists of persuasion and exploiters of trust. They hold a deep, enigmatic fascination for us. But how do they do it? Whether it's a suspicious-looking email or a multimillion-dollar global swindle, Maria Konnikova investigates the psychological principles that underlie each stage of the confidence game and the profile of both the con artist and his mark.