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Marcus Sheridan

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  • Youtility: Why Smart Marketing Is About Help Not Hype | Jay Baer

    Youtility: Why Smart Marketing Is About Help Not Hype

    • UNABRIDGED (4 hrs and 51 mins)
    • By Jay Baer
    • Narrated By Marcus Sheridan, Jay Baer
    • Whispersync for Voice-ready
    Overall
    (189)
    Performance
    (153)
    Story
    (153)

    Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.

    Adam Helweh says: "Good Framing, Examples and Supporting Concepts"
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