In Smart Pricing, Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on examples from high tech to low tech, from consumer markets to business markets, and from U.S. to abroad, to tell the stories of how innovative pricing strategies can help companies create and capture value as well as customers. They teach the pricing principles behind those innovative ideas and practices.
"Broadens your perspective on pricing; not a how-to"
The battle of Cowpens was a crucial turning point in the Revolutionary War in the South and stands as perhaps the finest American tactical demonstration of the entire war. On January 17, 1781, Daniel Morgan's force of Continental troops and militia routed British regulars and Loyalists under the command of Banastre Tarleton. The victory at Cowpens helped put the British army on the road to the Yorktown surrender and, ultimately, cleared the way for American independence.
"Don't forget the reference downloads!"
In the Spring of 1864, the two greatest generals of the Civil War met on the battlegrounds of Virginia to determine the outcome of the war and the future of America. Their actions in the Overland Campaign define the qualities that made them exceptional leaders - qualities just as relevant in modern business settings.
"Fascinating & Boring at the same time"
At least as far back as the ancient myth of Icarus, humans longed to fly - but it wasn't until December 17, 1903, on the windy dunes of Kitty Hawk, North Carolina, that the dream finally came true. And it was all thanks to Orville and Wilbur Wright, two former bicycle mechanics who built their first toy plane - a rubber-band powered rotary - when they were just children.
"A Perfect example of FAITH & PERSISTENCE"
In Blasphemy: How the Religious Right is Hijacking the Declaration of Independence, author Alan Dershowitz proves that no relation exists between the Declaration of Independences Creator and Natures God, on the one hand, and the Judeo-Christian God of the Old and New Testaments, on the other hand
"Facing the Facts"
When Dal Timgar, of all his medical class, was denied assignment to a general practice patrol ship going out from Hospital Earth to serve the medical needs of the Galactic Confederation, it seemed to him that his eight years of study in the great medical center of the galaxy had ended in failure. He had worked hard and stood at the head of his class, but Dal was different from his medical colleagues in one important way: he was the first son of an alien race to attempt to become a qualified physician of Hospital Earth.