From number-one New York Times best-selling author Dr. Spencer Johnson comes a wonderful new kind of children's story, the Imaginography. These are imaginative biographies - stories of real people and real events - told in a fun new way that children find irresistible.
The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion".
"Marketers Must Read!"