Showing results by narrator "John Kilcullen" in All Categories
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Stanford CEO Forum
- How to Build a Brand
- By: John Kilcullen
- Narrated by: John Kilcullen
- Length: 47 mins
- Original Recording
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John Kilcullen, Chairman and CEO of IDG Books Worldwide, and the brains behind the For Dummies series, talks about branding, entrepreneurship, startups, and dynamic growth.
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Brand equity is the holy grail
- By Alison on 03-27-09
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Stanford CEO Forum
- How to Build a Brand
- Narrated by: John Kilcullen
- Length: 47 mins
- Release date: 12-16-99
- Language: English
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