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Joe Costello

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    The "Consumerization" of High Technology

    • ORIGINAL (54 mins)
    • By Joe Costello
    • Narrated By Joe Costello
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    We are in a Golden Age of Technology, and to take advantage of its opportunities, we must focus on the consumer market, says Joe Costello, CEO of Cadence Design Systems. In a series of illuminating case studies, Costello explains how long-standing business models will not stand up to the new challenges involved in bringing electronic innovations to today's market. Costello draws upon years of experience in physics and theory to paint a clear picture of the partnerships, priorities, and strategies businesses will need to create to stay competitive.

    Mark says: "GREAT"
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