Branding is more than a great logo. A brand is the essence of an organization - its DNA - impacting its continual success. It is absolutely essential to get it right. Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems. Written by an acknowledged expert with 30 years of experience building world-class brands, Brand Aid covers topics ranging from research and positioning to brand equity management and architecture strategy.
"Rich and full of practical info"
Does it have to be this way? Can’t resist checking your smartphone or mobile device? Sure, all this connectivity keeps you in touch with your team and the office - but at what cost? In Sleeping with Your Smartphone, Harvard Business School professor Leslie Perlow reveals how you can disconnect and become more productive in the process. In fact, she shows that you can devote more time to your personal life and accomplish more at work. And the good news is that this doesn’t require an organizational makeover.
"Great info, not a great reader"
Filled with great stories and interviews with inspiring people, including Wynton Marsalis, Richard Feynman, and Anna Quindlen, The 5 Essentials opens the door to a way of being more alive than you have ever been. In this compelling audiobook, Deutsch shows us how to access and use our five inner resources - curiosity, openness, sensuality, paradox, and self-story - to open our lives to unimagined possibilities.