Business as usual gets a new life in Customer Service Is Just Foreplay. This information-packed guide is filled with relevant, modern practices and principles that can be applied to any agent or agency in the insurance industry. Client interactions have made a major shift over the past decade. Merely providing good customer service has been surpassed by digital tools and strategies that make up a great customer experience. Mobile apps, online chat, and payment systems - as well as 24/7 accessibility - aren't just extras anymore.