Whenever I tell people about my job as a financial advisor, the conversation inevitably turns to how hopeless they feel when it comes to dealing with money. More than once they've begged, "Just tell me what to do." It's no surprise that even my most successful friends feel confused or paralyzed. Even if they have a shelfful of personal finance books, they don't have time to make sense of all the information available.
"Must read for every one"
Why do we lose money? It's easy to blame the economy or the financial markets - but the real trouble lies in the decisions we make. As a financial planner, Carl Richards grew frustrated watching people he cared about make the same mistakes over and over. They were letting emotion get in the way of smart financial decisions. He named this phenomenon - the distance between what we should do and what we actually do - "the behavior gap". He found that once people understood it, they started doing much better.
"Another simple yet true reminder from this author!"
This is the story of the battle between appeasers and anti-appeasers in the period before - and just after - the start of the Second World War, and the formation of the 1940 coalition government which, like the election of 2010, abruptly ruptured all previous political alignments. Based on real events, this is a fascinating and little known tale of idealism, blackmail, and political skulduggery.