The rise of the digital age means that consumers have unprecedented access to information, and they're no longer interested in a "one size fits all screens" experience. Multi-screen Marketing: The Seven Things You Need to Know to Reach Your Customers Across TVs, Computers, Tablets, and Mobile Phones is a comprehensive guide to understanding the multi-screen consumer.
Highlighting the careers of well-known inventors, this exploration of failure amid greatness reveals the lesser-known and most fascinating facts about their careers, their wackier hobbies, and their big flops alongside great successes. Thomas Edison, for example, not only revolutionized the world with the light bulb but also designed a concrete piano, a nonoperational helicopter made from box kites and piano wire, and a machine to speak to the dead.
In ten sharply drawn tales, Madison Smartt Bell expands his masterly, inventive, and deftly textured fictional landscape to portray a collection of America's dispossessed characters.