Technology has made rapid advancements over the past couple of years. With the advent of incredibly inexpensive and convenient smartphones and tablets, people of all walks of life now connect to the Internet everywhere they go, at all hours of the day. As a small business owner, there's one thing you can't afford to do in this bold new age: rely on print advertising. Online marketing isn't simply an aspect of local business promotion anymore. It's the foundation. Business owners understand this and act upon it are flourishing. Those who don't are putting their future at incredible risk.