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W. David Marx

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  • Ametora: How Japan Saved American Style | W. David Marx

    Ametora: How Japan Saved American Style

    • UNABRIDGED (8 hrs and 29 mins)
    • By W. David Marx
    • Narrated By Brian Nishii
    • Whispersync for Voice-ready
    Overall
    (7)
    Performance
    (5)
    Story
    (5)

    Look closely at any typically "American" article of clothing these days, and you may be surprised to see a Japanese label inside. From high-end denim to oxford button-downs, Japanese designers have taken the classic American look - known as ametora, or "American traditional" - and turned it into a huge business for companies like Uniqlo, Kamakura Shirts, Evisu, and Kapital. This phenomenon is part of a long dialogue between Japanese and American fashion.

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