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Ty Montague

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  • True Story: How to Combine Story and Action to Transform Your Business | Ty Montague

    True Story: How to Combine Story and Action to Transform Your Business

    • UNABRIDGED (6 hrs and 35 mins)
    • By Ty Montague
    • Narrated By Sean Runnette
    • Whispersync for Voice-ready
    Overall
    (11)
    Performance
    (10)
    Story
    (10)

    Today's most successful businesses are storydoers. They create products and services that, from the very beginning, are manifestations of an authentic and meaningful story - one told primarily through action, not advertising. In True Story, creative executive Ty Montague argues that any business, regardless of size or industry, can embrace the principles of storydoing. Indeed, our best-run companie - from small start-ups to global conglomerates - organize around a coherent narrative that is then broadcast through every action they take (from product design to customer service to marketing).

    Hjalti says: "Don't believe the hype"
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