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Tony Melvin

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  • Scientific Advertising Today | Tony Melvin

    Scientific Advertising Today

    • UNABRIDGED (3 hrs and 31 mins)
    • By Tony Melvin
    • Narrated By Torry Clark
    • Whispersync for Voice-ready
    Overall
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    Performance
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    Story
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    Claude Hopkins was an advertising genius earning $185,000 in 1907 as an employee of an advertising firm. That's equivalent to $25.7 million today. Claude codified his techniques in 1923 in a book called Scientific Advertising. While this book has been recommended and used by many great advertising minds since Claude's day, his principles still remain broadly unknown.

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