Imagine discovering what successful people have in common, distilling it into a set of simple practices, and using them to transform your company, your career, and your life. Written by three thought leaders in organizational development and self-improvement, including Built to Last co-author Jerry Porras, Success Built to Last challenges conventional wisdom at every step. It draws on face-to-face, unscripted conversations with hundreds of remarkable human beings from around the world.
"Find your passion"
How can you develop plans for marketing that really work? Let the expert authors from FT Press, including Brian Solis and Robert Brunner, present lessons for marketing success.
Discover the power of becoming good at something you love to do! Ed Penhoet co-founded Chiron, made himself into an exceptionally successful entrepreneur, and served as Chiron's CEO until 1998. I once asked Ed what advice he could offer students starting a career. He lit up, and said, "I once got a fortune cookie that said, 'Whatever you are, be a good one..."
Credibility; confidence; integrity; and strength – these are the keys to success in every aspect of your life. Let the expert authors from FT Press, including Jerry Porras and Stewart Emery, share their experiences on achieving success.
How to make sure customer experience permeates every corner of your company - and all your products and services. As CEO, you're so dedicated to customer experience that in 1985, when a line of your company's refrigerators were found defective, you had workers smash 76 of them to smithereens. So what happens when you go on the Internet and the reviews of your product read: "Worst product, worst experience ever! Never buy a Haier product!"
"No specific tips or information"
To study enduring success, Mark Thompson and Stewart Emery interviewed some of the world's most successful individuals: John McCain, Jimmy Carter, Maya Angelou, Sally Field, Charles Schwab, Richard Branson, the Dalai Lama, and many more. What they found was honesty, humility, and above all, a passion for their various pursuits. The common thread is that meaning is the foundation of true success.
"This wasn't the book."
Try, fail, try again, win small, win a bit bigger, dig deeper inside...and do more than you ever imagined you could! Maybe you thought you'd wait to tackle your passion when you had more self-confidence. Do the work, accomplish something and, voila, you'll gain that confidence. Marva Collins doesn't advise parents, kids, and teachers to wait for self-confidence, or to believe success is an entitlement. Self-esteem is overrated: it's about effort.
Embrace your flaws and weaknesses-and transform them into the building blocks of greatness! We expect our heroes to be perfect, despite overwhelming evidence they never are. The ancient Greeks had no such expectations. It wouldn't be Greek mythology if the heroes weren't deeply flawed. And get this-there was no cure! Only if the hero recognized his weakness would the story end well.
"This gives me hope"
Lessons from the legendary Harley-Davidson: build a brand experience that takes on a life of its own!There is a rumble: the deep-throated growl of 20 engines headed this way. Around the bend they come, two wheels each, glittering in the sun. Mom clutches the kids close. Then something strange happens. The bikers pull up, one by one, their bikes organized and shiny. They hug, joke, compare bikes.
As conventionally defined, "balance" doesn't matter. Passion does. Learn how to find it-and start living it!CEOs and Nobel laureates don't have "balance". The Dalai Lama doesn't. Martin Luther King, Jr. and Mother Teresa didn't. Enduringly successful people, many living lives that are gifts to the world, don't raise balance as a major issue. Not because they've handled it masterfully - but ecause they're busy doing what matters to them.
Use design to build products, services, and experiences that truly matter to your customers' lives...that they can't live without! If someone polled your customers, constituents, followers, and asked if you matter, how would you come out? This is really a soul-searching question we want you to ask yourself. Does your company matter to your consumers? Really, honestly answer that. If you disappeared, would their lives be less?
Take a broader view of great product design-and promote culture and processes that help you create winning designs over and over again! The process that delivers a good design - the physical embodiment of the product and the way the thing looks and feels to a customer that is so important for success - is often driven more by serendipity than an integrated understanding of design's impact. Serendipity is a good thing - counting on it isn't.
Discover your lifelong obsession: the passion that creates meaning you'll never want to escape from! Whether it's British Airways, Coca-Cola, or NASA, whenever the old guard takes its eye off the prize, Richard Branson feels a moral obligation to set the big guy's platform on fire. You have to admire billionaires like this. What keeps them so passionately involved even after they've long since "arrived"?
Innovate: You hear the word, but what does it mean and how can you do it? Let the expert authors from FT Press, including Jim Champy and Robert Brunner, not only define innovation, but teach you how to succeed at it.
A process, not an event: achieving total commitment to building a design-driven company, from top to bottom. Even companies that get on the path of being design driven may have rogue cells in their DNA that can multiply to become a potentially fatal flaw. The risk is almost always around losing the magic that got them where they were, backing away from a living approach that ensured freshness and ongoing vision.
How to use carefully calibrated, constructive confrontation to ignite your team's best, most passionate, most creative ideas.The best thing you can do about contention is throw fuel on the flames. You heard it right. Contention is something enduringly successful people actually seek out: gloves-off, brutally frank dialogue. These "naked conversations" are not intended to be personally abusive. The focus is on issues, not people.