You can dramatically increase your cash flow if you could just improve how people find your products and services. Your web site copy and design are key, yet how do prospects find your site? Through search engines. Knowing how to get your site into Google's top 10 search results requires search-engine optimization (SEO). And knowing how your site can close the deal is critical. Steve Mertz will tell you how, as well as pointing out the most common mistakes and how to prevent them.