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Seth Godin

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  • Linchpin: Are You Indispensable? | Seth Godin

    Linchpin: Are You Indispensable?

    • UNABRIDGED (8 hrs and 27 mins)
    • By Seth Godin
    • Narrated By Seth Godin
    • Whispersync for Voice-ready
    Overall
    (2285)
    Performance
    (1396)
    Story
    (1375)

    There used to be two teams in every workplace: management and labor. Now there’s a third team, the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there’s no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.

    Joshua Kim says: "Are You Also a Godin Fan?"
  • Tribes: We Need You to Lead Us | Seth Godin

    Tribes: We Need You to Lead Us

    • UNABRIDGED (3 hrs and 42 mins)
    • By Seth Godin
    • Narrated By Seth Godin
    • Whispersync for Voice-ready
    Overall
    (2320)
    Performance
    (1572)
    Story
    (1549)

    Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes make our world work, and always have. The new opportunity is that it's easier than ever to find, organize, and lead a tribe. The Web has enabled an explosion of all kinds of tribes - and created shortage of people to lead them. This is the growth industry of our time. Tribes will help you understand exactly what's at stake, and why YOU can and should lead a tribe of your own.

    Shane says: "a bit too repetitive"
  • Purple Cow: Transform Your Business by Being Remarkable | Seth Godin

    Purple Cow: Transform Your Business by Being Remarkable

    • UNABRIDGED (2 hrs and 58 mins)
    • By Seth Godin
    • Narrated By Seth Godin
    Overall
    (1487)
    Performance
    (1059)
    Story
    (1060)

    What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few - aren't working anymore.

    Derek says: "A must read for all entrepreneurs"
  • The Dip | Seth Godin

    The Dip

    • UNABRIDGED (1 hr and 33 mins)
    • By Seth Godin
    • Narrated By Seth Godin
    • Whispersync for Voice-ready
    Overall
    (1774)
    Performance
    (1215)
    Story
    (1218)

    Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point: really hard, and not much fun at all. And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip: a temporary setback that you will overcome if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try.

    Andrew says: "Seth Should Have Quit"
  • All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World | Seth Godin

    All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

    • UNABRIDGED (4 hrs and 20 mins)
    • By Seth Godin
    • Narrated By Seth Godin
    • Whispersync for Voice-ready
    Overall
    (1107)
    Performance
    (530)
    Story
    (527)

    Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names...and believing it makes it true.

    Michael says: "The essense of marketing has been defined."
  • The Icarus Deception: How High Will You Fly? | Seth Godin

    The Icarus Deception: How High Will You Fly?

    • UNABRIDGED (7 hrs and 12 mins)
    • By Seth Godin
    • Narrated By Seth Godin
    • Whispersync for Voice-ready
    Overall
    (945)
    Performance
    (829)
    Story
    (824)

    In his bravest and most challenging book yet, Seth Godin shows how we can thrive in an economy that rewards art, not compliance. He explains why true innovators focus on trust, remarkability, leadership, and stories that spread. And he makes a passionate argument for why you should be treating your work as art. Art is not a gene or a specific talent. It's an attitude, available to anyone who has a vision that others don't, and the guts to do something about it.

    Kim says: "Needed Perspective for the New Connected Economy"
  • Leap First: Creating Work That Matters | Seth Godin

    Leap First: Creating Work That Matters

    • ORIGINAL (2 hrs and 6 mins)
    • By Seth Godin
    • Narrated By Seth Godin
    Overall
    (1024)
    Performance
    (863)
    Story
    (851)

    Recorded in an intimate gathering of aspiring entrepreneurs, writers, and leaders, Leap First teaches us 49 essential principles, practices, and life lessons that have helped Seth the most in his own work and life. More than an audiobook or keynote speech, each track here presents a carefully chosen catalyst intended to trigger our own passion and insight with each listening.

    Ryan says: "Don't eat the marshmallow"
  • Permission Marketing | Seth Godin

    Permission Marketing

    • ABRIDGED (2 hrs and 1 min)
    • By Seth Godin
    • Narrated By Seth Godin
    Overall
    (395)
    Performance
    (224)
    Story
    (225)

    Internet marketing pioneer Seth Godin says he wants to change the way almost everything is marketed today. Will you give him permission to show you the future? Listen to how you can turn strangers into friends and friends into customers with this groundbreaking new approach.

    M. J. Quinn says: "Demystifies Selling"
  • Small Is the New Big: And 193 Other Riffs, Rants, and Remarkable Business Ideas | Seth Godin

    Small Is the New Big: And 193 Other Riffs, Rants, and Remarkable Business Ideas

    • ABRIDGED (7 hrs and 27 mins)
    • By Seth Godin
    • Narrated By Seth Godin
    Overall
    (356)
    Performance
    (89)
    Story
    (89)

    Seth Godin, one of today's most influential business thinkers, writes best-selling books like Purple Cow and All Marketers Are Liars. And in between those annual books, he delivers a daily stream of ideas on one of the world's most popular blogs.

    Gerardo says: "Required for Seth Godin's fans"
  • Linchpin: Are You Indispensable? | Seth Godin

    Linchpin: Are You Indispensable?

    • ABRIDGED (2 hrs and 18 mins)
    • By Seth Godin
    • Narrated By Seth Godin
    Overall
    (138)
    Performance
    (84)
    Story
    (86)

    There used to be two teams in every workplace: management and labor. Now there's a third team: the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there's no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art. Linchpins are the essential building blocks of great organizations.

    Gregory Aurand says: "Best Godin Book Ever!!"
  • Poke the Box | Seth Godin

    Poke the Box

    • UNABRIDGED (2 hrs and 14 mins)
    • By Seth Godin
    • Narrated By Seth Godin
    • Whispersync for Voice-ready
    Overall
    (779)
    Performance
    (466)
    Story
    (461)

    We send our kids to school and obsess about their test scores, their behavior and theirability to fit in. We post a help wanted ad and look for experience, famous colleges and a history of avoiding failure. We invest in companies based on how they did last quarter, not on what they’re going to do tomorrow. So why are we surprised when it all falls apart? Our economy is not static, but we act as if it is. Your position in the world is defined by what you instigate, how you provoke, and what you learn from the events you cause. In a worldfilled with change, that’s what matters - your ability to create and learn from change.

    robert says: "Highly Motivational"
  • We Are All Weird: The Myth of Mass and the End of Compliance | Seth Godin

    We Are All Weird: The Myth of Mass and the End of Compliance

    • UNABRIDGED (2 hrs and 15 mins)
    • By Seth Godin
    • Narrated By Seth Godin
    Overall
    (335)
    Performance
    (281)
    Story
    (282)

    We Are All Weird is a celebration of choice, of treating different people differently and of embracing the notion that everyone deserves the dignity and respect that comes from being heard. The book calls for end of "mass" and for the beginning of offering people more choices, more interests, and giving them more authority to operate in ways that reflect their own unique values.

    Steven says: "Nothing new"
  • Free Prize Inside!: The Next Big Marketing Idea | Seth Godin

    Free Prize Inside!: The Next Big Marketing Idea

    • UNABRIDGED (2 hrs and 58 mins)
    • By Seth Godin
    • Narrated By Seth Godin
    Overall
    (110)
    Performance
    (56)
    Story
    (57)

    Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more.

    Daryl says: "Another gem from Seth"
  • Unleashing the Ideavirus | Seth Godin

    Unleashing the Ideavirus

    • ABRIDGED (2 hrs and 8 mins)
    • By Seth Godin
    • Narrated By Seth Godin
    Overall
    (195)
    Performance
    (51)
    Story
    (53)

    Stop marketing at people! Turn your ideas into epidemics - ideaviruses - by helping your customers do the marketing for you. So says Info Age marketing guru Seth Godin.

    Amazon Customer says: "Idea Virus"
  • The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable | Seth Godin,The Group of 33

    The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable

    • UNABRIDGED (3 hrs and 42 mins)
    • By Seth Godin, The Group of 33
    • Narrated By Seth Godin
    • Whispersync for Voice-ready
    Overall
    (501)
    Performance
    (79)
    Story
    (79)

    The Big Moo is a simple audiobook in the tradition of Fish and Don't Sweat the Small Stuff. Instead of lecturing you, it tells stories that stick to your ribs and light your fire. It will help you to create a culture that consistently delivers remarkable innovations.

    Evgeny says: "Be remarkable? This isn't."
  • Survival Is Not Enough: Zooming, Evolution, and the Future of Your Company | Seth Godin

    Survival Is Not Enough: Zooming, Evolution, and the Future of Your Company

    • ABRIDGED (2 hrs and 54 mins)
    • By Seth Godin
    • Narrated By Seth Godin
    Overall
    (61)
    Performance
    (12)
    Story
    (12)

    It's come to this. All the confusion and chaos and change and turmoil in our working lives have finally tipped the balance. We now need a new way of doing business. Best selling author Seth Godin leads the way, using Darwin's theory of evolution as a simple yet profound model.

    Gerard says: "Evolution analogy"
  • Guerrilla Marketing for the Home-Based Business | Jay Levinson,Seth Godin

    Guerrilla Marketing for the Home-Based Business

    • UNABRIDGED (5 hrs and 45 mins)
    • By Jay Levinson, Seth Godin
    • Narrated By Barrett Whitener
    Overall
    (92)
    Performance
    (29)
    Story
    (27)

    Home-based businesses are not just small versions of big marketing conglomerates. They are faced with totally different issues, problems, and opportunities requiring specific skills and tactics. Find out the secrets of successful home-based entrepreneurs, discover powerful guerrilla marketing techniques, and learn how to exploit 11 proven methods.

    Lee says: "Very much out of date"
  • Meatball Sundae | Seth Godin

    Meatball Sundae

    • UNABRIDGED (4 hrs and 51 mins)
    • By Seth Godin
    • Narrated By Seth Godin
    Overall
    (209)
    Performance
    (47)
    Story
    (46)

    New Marketing, whose tools include things like MySpace, You Tube, Web sites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a "meatball sundae". A big, ineffective mess.

    Oliver Nielsen says: "Meatball Godin"
  • Linchpin: Are You Indispensable? | Seth Godin

    Linchpin: Are You Indispensable?

    • UNABRIDGED (8 hrs and 23 mins)
    • By Seth Godin
    • Narrated By Seth Godin
    Overall
    (10)
    Performance
    (6)
    Story
    (6)

    In his most powerful book yet, Seth Godin argues that it's more essential than ever to become indispensable – and the key to being indispensable is overcoming the fears that hold most of us back. Fear of change, fear of authority, fear of embarrassment all come from the most primitive and powerful part of our brain. Godin shows how to overcome that internal resistance, so you can unleash your greatest art, passion, insight and generosity at work.

    Garry says: "A most inspiring read"
  • Seth Godin on the Death of Books and Rebirth of Ideas | Seth Godin

    Seth Godin on the Death of Books and Rebirth of Ideas

    • ORIGINAL (10 mins)
    • By Seth Godin
    • Narrated By Dave Summers
    Overall
    (15)
    Performance
    (13)
    Story
    (13)

    In this episode of Edgewise, Seth expounds on why the exchange of content via new media is more than a means to make a living, and how to leverage it to ultimately make an impact.

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