Politics, manners, humor, sexuality, wealth, even our definitions of success are periodically renegotiated based on the new values society chooses to use as a lens to judge what is acceptable. Are these new values randomly chosen or is there a pattern? Pendulum chronicles the stuttering history of western society; that endless back-and-forth swing between one excess and another, always reminded of what we left behind.
With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to multiply the effectiveness of your advertising, understand the tug-of-war between intellect and emotion, and more.
"Wise Wizard of Ads"
Wizard of Ads books have become known for their unique blend of principle, practicality, and lore. Now here's the third book in the series, with yet more sage guidance and dozens of fascinating true stories. Drawing on the teachings of his renowned Academy, the Wizard shares his unique perspectives on the roles neuroscience, chaos theory, poetry, and art play in the field of human persuasion.
"Not About Advertising"
Struggle with the lawyer and the beagle through the Forest of Confusion and the Swamp of Depression. Arrive at the Village of Compromise. Climb the Purple Mountains with them and then cross the Fruited Plains, only to be stopped by the Sea of False Hope. Do you know the way to Destinae? The story's abundant interpretations are sure to make it a favorite among educators, motivators and ministers.
Beagles Visit the Seven Sisters is the third book in the Destinae trilogy, a series about a lawyer named Intellect and a beagle named Intuition on a hero's journey, a multilayered tale packed with essential lessons for business and life. Do you know the way to Destinae? The story's abundant interpretations are sure to make it a favorite among educators, motivators and ministers. This is the book Roy H. Williams considers to be his best work.
Using 52-week radio schedules, the Wizard has been turning advertisers into millionaires with amazing results. In this series, the Wizard shares with you exactly how it's done.
Beagles of Destinae is the second book in the Destinae trilogy, a series about a lawyer named Intellect and a beagle named Intuition on a hero's journey, a multilayered tale packed with essential lessons for business and life.
Wes Miller grew up in the shadow of the Atlantic Coast Conference, college basketball's most powerful league. But as a high school senior, none of those elite programs offered him a scholarship - they thought he was too small and too slow. After a year at a mid-major program, he chose to attend North Carolina without a basketball scholarship. Over the next four years, Miller's hard work resulted in a major role on the Carolina team. He earned a starting spot as a junior, displacing more highly touted players. He began his senior year with a mission - to chronicle all aspects of his final season in Chapel Hill.
Coach Roy Williams, one of the most respected, successful, and dominant basketball coaches in the nation, had an unlikely rise to the Hall of Fame and a career that boasts the highest winning percentage among all active college coaches. Now, for the first time, Williams tells the story of his life that few people know, from his turbulent family life as a child to the North Carolina Tar Heels' National Championship victory in 2009.
"Worth the listen"
This limited-edition insight unveils the Wizard's theories on how thoughts are assembled in the mind from stored sensory associations. Properly used, this knowledge will allow you to deepen perception and heighten interest in all your attempts at visual and auditory messaging.
"Felt like I got bucked off at the end."