When Robin Chase cofounded Zipcar, she not only started a business but established the foundation for one of the most important economic and social ideas of our time: the collaborative economy. With this important audiobook, she broadens our thinking about the ways in which the economy is being transformed and shows how the Peers Inc model is changing the very nature of capitalism.
"a deep look into this new economic model"
A decade ago, Robin Chase founded Zipcar in the US, now the largest car-sharing company in the world. Now she's exploring the next level of car-sharing: Buzzcar, a French startup that lets people rent their own cars to others. The details are fascinating (how does insurance work, exactly?), and the larger vision (she calls it Peers, Inc.) points to a new definition of ownership and entrepreneurship.
Zipcar counts as a disruptive innovation. Uber doesn’t. The latter is according to Clayton Christensen, Michael Raynor, and Rory McDonald in their recent HBR article “What is Disruptive Innovation?” The authors explain that disruption “describes a process whereby a smaller company with fewer resources is able to successfully challenge established incumbent businesses.”