Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
"Not What I Expected"
In The Small Big, three heavyweights from the world of persuasion science and practice describe how, in today's information overloaded and stimulation saturated world, increasingly it is the small changes that you make that lead to the biggest differences. In the last few years, more research-from fields such as neuroscience, cognitive psychology, social psychology, and behavioral economics-has helped to uncover an even greater understanding of how influence, persuasion, and behavior change happens.
"Influence is still the best book on the subject"
Why is the gap so great between our hopes, our intentions, even our decisions - and what we are actually able to bring about? Even when we are able to make important changes - in our own lives or the groups we lead at work - why are the changes are so frequently short-lived and we are soon back to business as usual? What can we do to transform this troubling reality? In this intensely practical book, Harvard psychologists Robert Kegan and Lisa Laskow Lahey help us answer these very questions.
"NEEDS TO BE READ"
Epistemology is the philosophical study of knowledge. Without knowledge, scientific enquiry is meaningless and we can’t analyse the world around us. But what exactly is knowledge and how do we obtain it? Should we trust our senses? When is belief knowledge? Presuming no prior experience, Robert Martin covers everything in the topic from scepticism and induction to Kant’s transcendentalism. Clear and readable, this audiobook is essential for philosophy students and a much needed introduction for the general reader.
"Going to hear it again"
This audio collection presents the best-of-the-best short science fiction novels published in 2013 by current and emerging masters of this vibrant form. In Earth I, by Stephen Baxter, a search among the stars to ferret out the origins of mankind amidst the Xaian normalisation digs up many surprises. In Success, by Michael Blumlein, a brilliant but erratic biologist studying epigenetics struggles to hang onto his grip on everyday life as he writes his ground-breaking tome.
"drawn out novellas"
At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In The small BIG, three heavyweights from the world of persuasion, science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, it is now the smallest changes that lead to the biggest differences in results.
Every day, we face the challenge of persuading others to do what we want. But what makes people say 'yes' to our requests? Based on more than 60 years of research into the psychology of persuasion, this audiobook reveals many remarkable insights that will help listeners to be more persuasive, both at work and at home.
"Readers who want to learn how to persuade"
In How We Do It, primatologist Robert Martin draws on 40 years of research to locate the roots of everything from our sex cells to the way we care for newborns. He examines the procreative history of humans as well as that of our primate kin to reveal what's really natural when it comes to making and raising babies, and distinguish which behaviors we ought to continue - and which we should not. Although it's not realistic to raise our children like our ancestors did, Martin’s investigation reveals surprising consequences of - and suggests ways to improve upon - the way we do things now.
"Fascinating and informative"
This collection of classic horror stories is sure to give you goose bumps, raise the hair on the back of your neck, and put some fright in your night. Includes Yours Truly, Jack the Ripper by Robert Bloch, Coin of the Realm by Charles L. Grant, Something Had to be Done by David Drake, The Graveyard Rats by Henry Kuttner, The Small Assassin by Ray Bradbury, Calling Card by Ramsey Campbell, The Words of Guru by C.M. Kornbluth, and Passengers by Robert Silverberg.
In the years leading up to 2009, Intel tried a number of popular approaches to tame its soaring health care costs. To encourage employees and their families to be more involved in the purchase of their care and aware of its actual cost, the company implemented “consumer-driven health care” offerings such as higher-deductible plans with lower premiums, tax-advantaged accounts, and tiered-provider options.
In a thoughtful review of the Affordable Care Act in The Journal of the American Medical Association, President Obama ends with a discussion of “lessons for future policy makers.” He talks about the difficulties in instituting change in the face of “hyperpartisanship” and “special interests” and makes a plea for “pragmatism.” Given the current state of affairs in Washington, this may seem like wishful thinking.
This panel discussion on global warming was recorded live at the 2006 New Yorker Festival in New York City.
Who would suspect that the same mind that created the most famous literary detective of all time also took on the eternally popular genre of vampires? Sir Arthur Conan Doyle, a contemporary of Bram Stoker, gave us some fascinating works of vampire fiction. From the bloodsucking plant in "The American's Tale" to the bloodsucking wife in "The Adventure of the Sussex Vampire," he reveled in the horror created by creatures who survived on the blood of men and women.
"In der Kunst lebste zehn Jahre - vielleicht." Wir rechnen in Dekaden und sprechen im Nachhinein gerne von Fixsternen...