Every enterprise has at least one strategic asset - one existing strength - that can form the foundation for future growth. Finding this hidden potential and becoming well known for it will grow the business. Robert H. Bloom calls this the Inside Advantage, which happens to be the title of his new book.
It's 3:00 a.m. Do you know what your customer wants? According to Robert Bloom, author of The New Experts: Win Today's Newly Empowered Customers at Their Four Decisive Moments, your customer is one second of Smartphone research and a Twitter review away from being on to the next brand. Robert explains why anticipating the "3:00 a.m. nightmare" and nailing several make or break, now or never moments throughout the customer experience is the key to making your brand their preference.