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Phil McKinney

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  • Beyond the Obvious: Killer Questions That Spark Game-Changing Innovation | Phil McKinney

    Beyond the Obvious: Killer Questions That Spark Game-Changing Innovation

    • UNABRIDGED (7 hrs and 24 mins)
    • By Phil McKinney
    • Narrated By Ray Porter
    • Whispersync for Voice-ready
    Overall
    (38)
    Performance
    (36)
    Story
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    Generating and executing great ideas is the key to staying ahead in a rapidly changing world. It seems so basic. Why is it so hard to actually get right? According to innovation expert Phil McKinney, the real problem is that we're teaching people to ask the wrong questions about their businesses - or none at all. There has to be a better way. In Beyond the Obvious, McKinney will help you use his proven FIRE (Focus, Ideation, Rank, Execution) Method to dig deeper and get back to asking the right questions - the ones all companies must ask to survive.

    Steven says: "Superb advice on systematizing innovation"
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