So how do you build a company that matters? Companies and people that matter have successfully become the obvious choices in the hearts and minds of their customers, their employees, and their communities. They elevate themselves by consistently finding ways to solve the most pressing needs their markets face. The result? They create more value year after year and build sustainable, differentiated organizations.
"Business today requires new perspectives," argues Peter Sheahan, one of the youngest and fastest-rising international consultants. In Flip, he shows that to succeed in a small-world economy, companies must distinguish themselves by finding a new way of doing business, one that systematically reexamines every single aspect of running a company.
"Interesting Stories, Flawed Logic"
There is something you want, isn’t there? Is it more success? More money? Greater impact? More control? The question is, do you want it enough to part with your time, money, and energy for some insight into how to make it a reality? If so, Making It Happen is the book for you...
FL!P (How counter-intuitive thinking is changing everything - from branding and strategy to technology and talent) comes from Peter's work inside the boardrooms of the world's most powerful organisations including News Corporation, Google, Coca-cola and BMW. In FL!P he reveals what the superstars of modern business have in common: an ability to 'flip' - to think counter-intuitively and then act boldly, with little regard for 'business as usual' conventions.
"Inspiring. Modern. Must listen to this."